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    What She Said.

🎉 40,000,000 package inserts placed into ecommerce orders in 2026.

May 27, 2026
Author: Ryan Rager

That is a milestone we are proud to celebrate at Connections.

This year, we have helped advertisers across meal kit delivery, photo, fashion, pet food, education, and more reach shoppers in one of the most valuable media moments available: the unboxing moment. 📦

We have also helped leading retailers across mom and baby, photo, women’s fashion, and national pet retail turn ecommerce packages into premium media inventory.

That is the power of ecommerce media when it is done well.

Package inserts are targeted, physical media delivered directly into the home, placed in the hands of in-market shoppers, and connected to real purchase behavior.

For advertisers, that means reaching the right customer at a moment of attention.

For retailers, it means creating new value from the inventory they already own.

We love the number.
But we love what it represents even more: trusted partnerships, smart targeting, brilliant execution, and 40 million moments of connection.

🤝 Thank you to our retail partners, advertisers, production teams, and fulfillment specialists who made this milestone possible.

And we are just getting started.

If you are a brand looking to acquire new customers, or a retailer looking to monetize your ecommerce media inventory, let’s talk.