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What She Said.
Blog Details
AARP Media’s 5 CREATIVE BEST PRACTICES TO BOOST YOUR 50+ ADVERTISING ROI
December 17, 2014
AARP Media’s 5 CREATIVE BEST PRACTICES TO BOOST YOUR 50+ ADVERTISING ROI
Make it Legible – maximize readability by selecting images and font sizes that 50+ consumers can see clearly, read at close distances for both print and digital. –TIP Focus on easy-to-read headline, a prominent CTA and strong color contrasts.
Be Relevant – 50+ are sophisticated and savvy consumers, speak directly to this stage and offer solutions. Heighten relevance with lifestyle imagery. –TIP Make it more about the customer and less about you. Highlight why your product is perfect for the 50+ audience.
Get to the Point – 50+ individuals tend to process information in an intuitive and simultaneous way, looking first at the whole picture, then the details. –TIP Keep your copy brief and literal. Use imagery to reinforce the message.
Focus on Priorities – 50+ consumers expect to see an offer and then a way to take action. Prioritize the elements of the main message, offer, call-to-action, image and logo. –TIP Offer only the most important information. Resist the urge to shrink type size to say it all.
Keep it Consistent – 50+ consumers are increasingly engaging simultaneously across platforms. Your ad campaign should create a holistic customer experience. –TIP Design print and digital assets similarly, feature a call-to-action best suited to its medium.
Make it Legible – maximize readability by selecting images and font sizes that 50+ consumers can see clearly, read at close distances for both print and digital. –TIP Focus on easy-to-read headline, a prominent CTA and strong color contrasts.
Be Relevant – 50+ are sophisticated and savvy consumers, speak directly to this stage and offer solutions. Heighten relevance with lifestyle imagery. –TIP Make it more about the customer and less about you. Highlight why your product is perfect for the 50+ audience.
Get to the Point – 50+ individuals tend to process information in an intuitive and simultaneous way, looking first at the whole picture, then the details. –TIP Keep your copy brief and literal. Use imagery to reinforce the message.
Focus on Priorities – 50+ consumers expect to see an offer and then a way to take action. Prioritize the elements of the main message, offer, call-to-action, image and logo. –TIP Offer only the most important information. Resist the urge to shrink type size to say it all.
Keep it Consistent – 50+ consumers are increasingly engaging simultaneously across platforms. Your ad campaign should create a holistic customer experience. –TIP Design print and digital assets similarly, feature a call-to-action best suited to its medium.
