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What She Said.
Blog Details
Cinco De Mayo
May 05, 2017
Q: Is Cinco de Mayo
the same thing as Mexican Independence Day?
A: No, Mexican
Independence Day is on September 16, but Diez y Seis de Septiembre was too
clunky to catch on with beer distributors.
Q: Why is Cinco de
Mayo so popular in the United States?
A: Over 30 million
Americans are of Mexican descent, and the rest will take any opportunity to
celebrate a French military defeat.
To quote the satirical newspaper The Onion
Today we mark Mexicos defeat of the French in a day long battle at Puebla. Why do a multitude of Americans celebrate a minor military victory in a neighboring nation? Honestly, because we like a good party. We like to learn about our neighbors. We like eating tacos.
It doesnt really matter why at this stage of the game.
What matters is that we DO.
In a big way.
Sometimes advertising is about creating a movement where there really isnt one. The Tecate Beer and pitchers of Margaritas consumed today are testament that it works.
Today we mark Mexicos defeat of the French in a day long battle at Puebla. Why do a multitude of Americans celebrate a minor military victory in a neighboring nation? Honestly, because we like a good party. We like to learn about our neighbors. We like eating tacos.
It doesnt really matter why at this stage of the game.
What matters is that we DO.
In a big way.
Sometimes advertising is about creating a movement where there really isnt one. The Tecate Beer and pitchers of Margaritas consumed today are testament that it works.
