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Putting plans “on ice” can often be frustrating for all involved; however,sometimes it is the best business decision to defer projects that you are not ready to tackle. Putting something on ice means preserving it to keep it viable for down the road. At Elarbee Media, we don’t love putting our projects on ice, although if it is what is right for the client, we do it with a smile. We do however LOVE to put other things on ice, like a chilled summer cocktail. As it gets hotter here in the South, we will be looking to fill this classic aluminum ice bucket more frequently. #CocktailFriday