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We recently helped a leading digital agency expand their offering into package inserts and in-home retail media for their client Converse. Reach real consumers, in the real world, at a moment that actually matters, with unique redemption codes that supported clear attribution.

Package inserts do exactly that.

They land inside e-commerce deliveries, in the home, during the unboxing moment. No scrolling. No skipped ads. Just physical media reaching an in-market shopper who has already bought online and is primed to engage.

That is why package inserts continue to outperform as a customer acquisition channel and why more agencies are looking to add them into their media mix.

Physical media does not mean flying blind. When package inserts are executed correctly, they complement digital measurement and strengthen omnichannel attribution rather than complicate it.

At Connections, we have helped over 50 agencies unlock this channel for their clients, connecting brands with the right consumers through our premium retail partners at scale.

Retail media is bigger than on-site ads. Print still works. In-home still wins. Omnichannel matters.

If you are a digital agency looking to expand your media offering, we should talk.