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The Insert world is constantly evolving—just like the logistics industry. That’s why strong partnerships between Connections and logistics providers are essential to ensure the Insert program runs efficiently and reliably. Companies like FitzMark play a key role in this process, offering a full range of freight services, from LTL(less than truckload) to FTL (full truck load), to help meet the unique needs of advertisers. With the logistics landscape changing rapidly, staying up to date can be challenging—but it’s also where the right partners make all the difference.

Having someone with a logistics background on our team gives advertisers and clients a distinct advantage. Through tools like Dash for load tracking and advanced bar code programs, Connections can now offer full visibility from online or in-store purchase all the way to the customer’s doorstep. Advertisers can track their inserts from the moment they leave a distribution center, through placement by a distribution employee, to final delivery. This level of transparency has transformed the insert experience, giving both advertisers and customers real-time insights and confidence in every delivery.