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What She Said.
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Connections brings like-minded brands together in powerful ways. (And it’s science!)
Studies show that when brands team up, the impact is real:
✔️ Equity transfer elevates both partners
✔️ Strong brand fit drives stronger response
✔️ Advertising support boosts perceived value
Even emerging brands gain traction when paired with trusted household names. Advertising campaigns associated with high value brands consistently outperform solo efforts on recall, ROI, and consumer trust.
🔗 Meta-Analysis on Co-Branding Effectiveness, 2021
🔗 State of the Art in Co-Branding Strategy, Baumgarth & Huber
🔗 Co-Branding and Brand Equity: Park et al.
At Connections, we turn research into results - leveraging trusted ecommerce packaging and digital extensions to deliver brand stories where they matter most: in the home. A few smart pairings? Huel reaching health-conscious families through Carters Inc. packages, and Naked Wines delighting stylish shoppers via Saks OFF 5TH packages. Strategic, seamless, and seriously effective.
Ready to partner up? Let’s connect.
