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A recent study reaffirms what we at Connections have known for a long time—the home is the ultimate decision-making hub. Nearly 90% of purchase decisions are made or discussed at home, cutting across retail, automotive, and financial sectors. Even more compelling? 89% of key purchases are pre-planned and discussed with others before the final decision is In-home media is one of the most valuable touchpoints for brands. It’s not about chasing screen-based impressions—it’s about owning the moment where decisions happen. Connections Package Inserts deliver brand messaging directly into the home, free from distractions, and placed in the hands of decision-makers—the ultimate environment for influencing purchase intent.   Key Facts That Support Connections’ Marketing Strategy:    In-home is where decisions happen: Consumers engage in product research, compare options, and consult with family members before making big purchases.    Distraction-free environment: Unlike digital ads competing for attention, package inserts create an uninterrupted brand experience—a physical touchpoint with staying power.    Retailer-backed trust: Inserts inside ecommerce packages come from a trusted source—the retailer they just purchased from—building credibility and increasing engagement.    Omnichannel impact: Print media doesn’t just work alone—it enhances digital and retail engagement, reinforcing brand recall when customers browse online or shop in-store. In a world where attention is fragmented, owning the in-home moment is more critical than ever. Connections delivers exactly that—ensuring brands are seen, remembered, and acted upon when it matters most.   Want to turn purchase discussions into conversions? Let’s make the Connection.  https://exactconnections.com/   Learn more about the study here: https://www.businesswire.com/news/home/20190220005163/en/Nearly-90-of-Purchase-Decisions-and-Discussions-are-Made-at-Home-According-to-New-PebblePost-Consumer-Study