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Holiday season. The perfect time to launch a package insert program.

October 29, 2025
Author: Richard Downey

For most retailers Q4 is the biggest time of the year for sales. 

Whether that be in store or online. The introduction of complimentary, non competitive inserts into ecommerce packages gives these retailers more opportunity for revenue generation and their customers access to exclusive offers that are often best in market.

Connections is the US's leading agency when it comes to the launch and management of package insert programs (PIPs) we handle the full process from revenue forecasting, proactive sales outreach all the way through to the back end logistical set up.

Connections commercial and sales teams work with all of the leading brands and agencies that are active in package inserts and are ready to bring brands like Wayfair, HelloFresh, DoorDash and Uber to your packages!

Revenue generation in 2025 is still possible, but if you are a retailer that delivers over 100k packages per month and are looking to add some meaningful incremental revenue to your year-end, then you will need to move fast.

And if there is not enough time to introduce inserts into your packages in 2025, get in touch and let's talk about how Connections can help you make 2026 your most profitable year yet.