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‘We have really everything in common with America nowadays except, of course, language’. Oscar Wilde from the The Canterville Ghost (1887)

Elarbee Media is launching a new Segment based on our recent activity with advertisers coming over from the UK. We are calling it “Lost in Translation”. While our print advertising concepts are largely parallel, there are indeed moments when people who do the same thing, use a very different description to mean the same thing. We have had some humorous moments trying to apply words and phrases from both sides of the table, and as always we like to poke fun at ourselves in an attempt to stay grounded. We will even be introducing some content on the dreaded “Metric System”.  I’m sure this segment will be both humorous and enlightening.