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One of the most common and obvious third-party advertising relationships that retailers enter into is the post-checkout ad format.

This is often in the form of a pop-up ad unit that is served immediately after the customer has completed their online order. It is usually a selection of relevant and algorithmically selected advertiser offers.

These partnerships generate a significant amount of incremental revenue for the retailers that host them, and AdTech companies such as Rokt and Uptick are among the fastest-growing in the sector.

Retailers can block specific advertisers and/or verticals that they believe do not align with their audience, or are brands and categories with which they do not wish to partner.

If you are a retailer looking to take your first steps in the area of post-checkout monetization, or if you are a retailer already seeing the benefits of a partnership such as this and are looking for additional, complimentary, non competitive ad partnerships reach out to us here at Connections and we would love to answer any questions you may have.