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The topic of retail media has been one of the topics discussed over recent years. With first-party ad networks from companies such as Amazon, Walmart, Target, and many more, utilizing their enormous user bases to generate huge sums of ad dollars. As well as offering advertisers the chance to influence the purchasing decision-making at the most opportune time.

But the idea of advertisers buying into a particular retailer's audience goes back a lot longer than the digital retail media networks, the likes of which are mentioned above.

Smart, response-focused advertisers have been placing their ads into complementary retailer packages for decades now.

The level of targeting that this type of activity provides is a marketer's dream. If you are a brand looking to target Moms of babies and young children, then placing your advertising literature, or product sample, into Enfamil, Similac or Carters packages is as targeted as you can get. There aren't many people ordering from those companies that aren't Moms!

Similarly, if you are looking to target pet owners, putting your brand into the hands of Petco shoppers as they receive their order guarantees next to zero wastage.

All of the retailers mentioned above, and many more besides, are exclusively available through Connections.

Get in touch and let's see how the power of package insert campaigns can benefit your business.