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How do people really feel when opening an ecommerce package?

Connections recently conducted a national survey of US consumers to understand emotional engagement at the exact moment a package is opened.

The headline?

74% of consumers said they feel excited.
Not neutral. Not distracted. Excited.

Compare that to traditional direct mail—often lost in a stack of bills or non-relevant mail—or digital ads that are a scroll away from being forgotten. Package insert media reaches people in a moment of joy, when they’re highly engaged and emotionally open.

This data reinforces what our partners already know:
If you want attention, go where the excitement lives.

This is part 1 of a 5 part survey series to share our findings around Package Inserts.