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📦 Do package inserts drive action? Absolutely.

In part 3 of our survey of US Consumers: nearly 1 in 2 consumers say they always or often take action on promotional content found inside a package. Whether it’s scanning a QR code, redeeming an offer, or exploring a product, this is high-intent engagement.

That’s not just awareness. That’s conversion-ready attention right at the moment of unboxing.

Print media isn’t old school. It’s effective. In a cluttered digital space, it’s tangible, targeted, and trusted.

If you're not tapping into package-based media, you're missing a direct line to action.

Want to turn boxes into brand-building moments? Let’s connect.

If you interested in the full survey data contact Ryan Rager.