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81% of Shoppers Are Open to Trying New Brands Through Package Advertising

In a recent survey we asked shoppers: How likely are you to try a new brand if it’s featured inside a trusted retailer’s package?

The results speak volumes:
✅ 81% said very or somewhat likely
🤔 14% said unlikely
❌ 5% said not at all

This is the power of trust transfer. When a brand appears inside a retailer’s package, it benefits from the credibility of the retailer the shopper already chose.

And it works because of where it happens: in the home. Nearly 90% of purchase decisions are made there, where attention is focused and decision-makers are engaged. Package media captures that moment, creating a direct and lasting impression.

For retailers, package inserts and samples do more than monetize e-commerce inventory. When executed well, shoppers view them as added value, not ads.

In a world where digital alone is not enough, package advertising is a proven omnichannel tool that builds trust, drives trial, and delivers moments that matter.

👉 Let’s talk about how your brand can join the 81 percent.

Reach out to Ryan Rager (ryanrager@exactconnections.com) for the full survey results.