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One of the most common objectives that we have heard from prospective retail partners over the years has been a concern about the quality of advertisers that may be placed into their packages.

Minds immediately turn to direct mail campaigns and door-to-door advertising.

Undoubtedly, the e-commerce companies do not want their brand devalued or to run the risk of annoying their customers by partnering with brands or campaigns that do not accurately reflect the customer experience they want.

At Connections, we have a two-step process to ensure that no advertising campaign will ever make it into one of our PIPs without repeated sign-off by the ecommerce company.

Step 1 - As soon as our sales team starts a conversation with a prospective advertiser, we ask for approval from the retailer to continue the dialogue. If we don't receive that approval, the conversation with the prospective advertiser ends there.

Step 2 - Then, once the green light has been given for us to continue our conversation, there is a non-negotiable stipulation that the campaign creative has to be seen and cleared by the retailer before the campaign can be confirmed.

This simple two-step process ensures the type of complementary, non-competitive partnership that is a win-win for all parties.

If you are a retailer that has been nervous about accepting third-party advertising into your packages, get in touch, and we would be happy to help you generate meaningful incremental income straight away.