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As Connections continues its series of articles covering some of the most asked questions regarding how to set up a money-making package insert program (PIP) we turn to a subject that is just as important as the selling of the advertising campaigns themselves and that is the back end operations that go into ensuring that the campaigns happen as planned.

One of the understandable concerns is always around the fulfillment of these package insert campaigns once booked.

Obtaining full buy-in from the personnel in distribution centers (DCs) and warehouses is a crucial component that a successful PIP campaign cannot function without. With years of experience in setting up PIP projects from scratch, here are a few of our top tips:

1) Overcommunicate - Including the DCs in the process from the start enables an open dialogue where processes can be mutually agreed on and the success of the PIP can feel like a commonly owned objective. Not just something the DC staff have had foisted on them.

2) Introduce a collated envelope when required - As the PIP starts to grow in popularity, there will come a point where the number of loose inserts becomes too much for the DC team to handle. When this happens, Connections gathers all the inserts and collates them into a branded envelope, so the DC staff only have one item to insert at a time, rather than multiple items.

3) Get ongoing feedback - Advertisers need to know that their campaigns are running as planned. For them to be reassured—and to measure the response accurately—they need to know how many ads have been distributed and when the campaign is scheduled to end. Regular check-ins with the DC staff ensure that this information is always up to date and can be communicated in a timely manner.

Connections are a one-stop shop for all prospective PIP partners. From sales to logistics. From reporting to accounts.