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Press Release TSW acquisition of Elarbee Media
June 16, 2016
The Specialist Works Acquires US Agency Elarbee Media
-Agency expands growing portfolio with first US acquisition -
London 16th June: Award-winning media agency The Specialist Works (TSW) has acquired a majority stake in US digital, print and product agency Elarbee Media, it was announced today. The deal represents further progress in The Specialist Works’ strategic objective to become the first global performance media network. Elarbee Media will be re-branded as The Specialist Works from Friday 17th June and will be led by President of Elarbee Media, Kelly Elarbee, working closely with CEO and Founder of The Specialist Works, Jim Lewcock in the UK. TSW and Elarbee Media have been working in partnership for a number of months prior to the acquisition, with TSW UK clients Charles Tyrwhitt, Boden and The White Company already accessing the US market via Elarbee Media. Jim Lewcock said: “This is an exciting opportunity for e-commerce businesses needing low-risk launch and aggressive growth in the US. Kelly and the team are impressive. We’re delighted to welcome our first specialist US service as we increase our international reach.” Kelly Elarbee said: “We are excited to be part of a fast-growing, global family. TSW’s expertise will super-charge what we do for US clients and we are already accessing the US market to European businesses.” Atlanta-based Elarbee Media’s clients include US satellite provider Dish and e-commerce stationery retailer Expressionary. The Specialist Works has offices in London, Kent, Bath Sweden, Germany and Republic of Ireland. About The Specialist Works: The Specialist Works is the game-changing customer acquisition network, founded on the firm belief that a specialist always gets you a better return than a generalist. The agency has an enquiring, disruptive approach that shows in your campaign results, allowing you to grow your marketing spend with confidence. About Elarbee Media Elarbee Media is an advertising agency specializing in media buying and direct response marketing. With over 20 years’ experience in the advertising industry, Elarbee Media specializes in aligning brands with effective media placements and relevant channels.
London 16th June: Award-winning media agency The Specialist Works (TSW) has acquired a majority stake in US digital, print and product agency Elarbee Media, it was announced today. The deal represents further progress in The Specialist Works’ strategic objective to become the first global performance media network. Elarbee Media will be re-branded as The Specialist Works from Friday 17th June and will be led by President of Elarbee Media, Kelly Elarbee, working closely with CEO and Founder of The Specialist Works, Jim Lewcock in the UK. TSW and Elarbee Media have been working in partnership for a number of months prior to the acquisition, with TSW UK clients Charles Tyrwhitt, Boden and The White Company already accessing the US market via Elarbee Media. Jim Lewcock said: “This is an exciting opportunity for e-commerce businesses needing low-risk launch and aggressive growth in the US. Kelly and the team are impressive. We’re delighted to welcome our first specialist US service as we increase our international reach.” Kelly Elarbee said: “We are excited to be part of a fast-growing, global family. TSW’s expertise will super-charge what we do for US clients and we are already accessing the US market to European businesses.” Atlanta-based Elarbee Media’s clients include US satellite provider Dish and e-commerce stationery retailer Expressionary. The Specialist Works has offices in London, Kent, Bath Sweden, Germany and Republic of Ireland. About The Specialist Works: The Specialist Works is the game-changing customer acquisition network, founded on the firm belief that a specialist always gets you a better return than a generalist. The agency has an enquiring, disruptive approach that shows in your campaign results, allowing you to grow your marketing spend with confidence. About Elarbee Media Elarbee Media is an advertising agency specializing in media buying and direct response marketing. With over 20 years’ experience in the advertising industry, Elarbee Media specializes in aligning brands with effective media placements and relevant channels.
