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📬 JICMAIL reported that interaction with print advertising reached a five-year high, while print-driven purchases increased 15% year over year.

👀 Vericast found that 55% of consumers pay more attention to print ads than digital ads, and 60% say print makes an advertiser easier to remember when they’re ready to buy.

It means the smartest media plans aren’t built around print OR digital.
They’re built around print AND digital.

Physical media creates attention, tangibility and memory. Digital adds frequency, targeting and response.

📦 And this is where ecommerce packages get particularly exciting.

You already have a physical medium entering the consumer’s home, delivered by a retailer they’ve chosen to buy from, at a moment when they’re actively engaged with that purchase.

That isn’t old-fashioned media.

That’s a seriously valuable media moment. 💡