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Profit With a Purpose - 5th Grade IB Campaign for Charity

May 02, 2016
Author: Kelly Elarbee
Elarbee Media is happy to have been able to participate in a 5th grade IB (International Baccalaureate) project collecting personal hygiene products for the under-privileged in the Atlanta area. 5th graders from Warren T Jackson developed their own charitable concept based on an identified need. They drummed up participation through multiple channels of contact with students in the school, their parent's and local businesses.
Great job future ad execs! Way to build a campaign!