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This quiver of arrows belongs to my children. They regularly go out and practice shooting at a large bail of straw to learn how to aim. At a young age, they understand the concept of targeting and adjusting aim. Strangely, many advertisers do not. In business, as in life, you shoot at the target, adjust your aim, and shoot again until you hit the bull's-eye - (you don’t generally hit it the first time out either). Test. Adjust. Retest.Here are some hints on targeting through direct mail:http://www.experian.com/small-bus…/direct-mail-marketing.jsp