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In our continued exploration of the power of Imagery, we are on Rorschach

Plate III. Black, white and red the plate is sparing in color, but not so in impact. The addition of the red to the image is both jarring and powerful, if not extremely evocative. 

In newspaper advertising, red is often the selected "Spot Color" chosen to give pop to an otherwise plain black and white ad. It is an eye-catcher on an otherwise "flat" page. 

Red does draw attention. It is a powerful color that needs to be used wisely, but not necessarily sparingly.