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It is Throwback Thursday at Elarbee Media and this week we are all about bats. We love this Bacardi Bat coaster as it carries on our theme.

Coasters used to be a significant marketing tool, making their presence known in bars at "point of sale". We see them less and less these days and wonder if the glamour of other media have distracted advertisers from the basic premise - interact with your customer where and when they purchase your product.

Encourage and reinforce the purchase.