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    What She Said.

Throwback Thursday Buzz Versus Product Focus in Ads

July 24, 2014
Author: Kelly Elarbee
Check out these very divergent images from Ray-Ban. Does the movement toward discounting the product itself in ads really work? Is the buzz worth sacrificing the focus on product? Personally, I’d love to get my hands on a pair of the retro green Ray-Bans and “enjoy the sun in style." ‪#‎ThrowbackThursday‬