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It is Throwback Thursday at Elarbee Media and we are in a Holiday mood. What says "Holiday" more than a bottle of gin?
A bottle of gin in a holiday gift box.

The idea of pre-wrapping a gift to give is pure marketing genius. Allowing last minute buyers to buy a holiday gift that comes wrapped and ready to hand over adds the convenience factor that harried shoppers desperately need.

Packaging can make the difference in sales volume, especially in the holiday season. Consumers want to look organized, efficient and engaged in the holiday. They do not, however, want to have to commit the time. Sell convenience.