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    What She Said.

Throwback Thursday - Cocktail Party

July 14, 2016
Author: Kelly Elarbee
We thought we would follow up our The Specialist Works US launch cocktail party with a vintage cocktail party themed ad. This ad for Seagram's VO is a great example of a classic advertising deployment, the use of snobbery to sell product. While elitism in real life is a turn off, it sees to be a consistent device in ad campaigns.  Is that because we are all secretly pressed to the glass looking in and wanting to be part of the hip crowd? 
If you joined us last night, consider yourself hip. The Specialist Works US is as the ad says" Known by the Company it Keeps" , and we are thrilled with who that encompasses. 
Cheers Friends!