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When it comes to a brand icon, is new and improved really new and improved? How far can you push change and keep consistency? Here is a 1960s Froot Loops box and a modern Froot Loops box. I prefer the original, but I am old school.Certainly the vibrancy of the “new” Toucan Sam is hard to miss, no doubt assisting identifying the product readily on the store shelf. What is your opinion? Should companies update their brand icons to keep up with modern trends? ‪#‎ThrowbackThursday‬