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What She Said.
Blog Details
Throwback Thursday - Helena Rubinstein
July 21, 2016
It is Throwback Thursday at The Specialist Works US and
today are highlighting effeminate rebellion in the 60s. The somber yellow and light pink
in this ad for Helena Rubinstein’s line of Wild Western lipsticks simulates a
wanted poster, in which the wearer is notoriously immortalized. The woman
smiles with a quiet confidence, as if she knows something that you don’t. She
is wise and therefore dangerous.
We love how classic and lively the product names are. Bright and straight to the point, they allow her to match a color to today’s mood, outfit, or event. Encouraging customers to build their own emotional associations with a product increases brand loyalty and incentivizes purchases of different offers. Tootin’ Honey may be as sweet as a peach, but Shootin’ Pink will leave you blushing.
We love how classic and lively the product names are. Bright and straight to the point, they allow her to match a color to today’s mood, outfit, or event. Encouraging customers to build their own emotional associations with a product increases brand loyalty and incentivizes purchases of different offers. Tootin’ Honey may be as sweet as a peach, but Shootin’ Pink will leave you blushing.
