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It is Throwback Thursday at Elarbee Media and we are getting ready for the Labor Day weekend. We thought we would highlight a great American tradition - the Labor Day Picnic.

In this 1966 print ad from Coca-Cola,the picnic is compacted into the 6 pack carrier for the bottles. Clever.

The Americana, the picnic vibe and the product itself are all captured without a lifestyle scene. Simple and ahead of its time, this ad works for us.