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It is Throwback Thursday at Elarbee Media and with all of the heat hitting the South, we couldn’t resist focusing on keeping cool. Well, sort of. Here is a vintage ad for Maidenform Juniors that does a fabulous job of tying in the color scheme of the new product line with a food item to match, but we can’t help feeling that the tie in of the underwear with the popsicles is a bit of a stretch for the “vintage” reader.

That said, we love the colors and the simplicity of the ad itself.