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In honor of Oktoberfest, we thought we would use Throwback Thursday to highlight some beer ads. This St. Pauli Girl ad is from 1990.

Simple, but witty. Creating a woman out of the beer is brilliant, and allows the consumer to indulge in a romance with the product. Silly and cunning all at the same time. We love it. The fact that the art execution is also clean and well done is a fine by us too.

Prost!