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Although nothing beats a little 1960s flavored casual sexism, advertisements like this one are a stark reminder of how much women's roles in business have changed since the mid-century.Elarbee Media is a female-owned business, so we are certainly glad that the "norm" has shifted. Gone are the days of women only being viewed as capable of holding support positions; we are now the ones creating the ads, planning the buys and calling the shots. Our business may have a softer edge than some, and a mentoring rather than driving character, but for us that is how a business ought to be run.