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Why Connections’ Package Inserts Are Unaffected by the July USPS Rate Increases
With the USPS set to increase postage rates in July, many brands are bracing for higher costs in direct mail campaigns. But here’s the good news—Connections’ Package Inserts remain immune to these hikes.
Unlike traditional direct mail, which is directly impacted by rising postal rates, Package Inserts ride along inside e-commerce shipments, bypassing postal fees entirely. This means:
No Added Postage Costs – Your brand message reaches homes without incurring rising USPS expenses.
Guaranteed In-Home Delivery – Inserts are placed directly in e-commerce packages, ensuring 100% arrival.
High-Intent Engagement – Consumers actively unbox purchases, making them more receptive to offers and samples.
While rising postal rates make direct mail more expensive and less efficient, Package Inserts continue to deliver high-impact, cost-effective engagement at scale.
Ready to reach customers in-home—without breaking your budget? Let’s talk strategy.
