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Wit and Wisdom Wednesday - Riley on Problem Solving

July 20, 2016
Author: Kelly Elarbee
If my house is on fire, I don't need the fire chief telling me I should not have built the house out of wood. I need somebody to put the fire out. Bob Riley 

It is Wit & Wisdom Wednesday at the Specialist Works US and today we touch on problem solving. As advertising professionals we are inherently tasked with solving problems, not just identifying them. It is much easier to tell a client why their business isnt working, rather than consulting with them to ensure that it does. This approach is an investment of time and energy, but as the three little pigs quickly learned, a house built of bricks is well worth the effort.