Blog Details

“It was Lord Northcliffe who killed the penny dreadful: by the simple process of producing a ha’penny dreadfuller. “ A. A, Milne

It is Wit & Wisdom Wednesday at Elarbee Media, and this week we are quoting A.A. Milne of “Winnie the Pooh” fame. Milne is referring to the founder of Britain’s The Daily Mail, Lord Northcliffe, and his business acumen in producing what the public wanted; more and for less money. 

Some things don’t change. The appetite for “more for less” is more prevalent now than ever. As an advertiser it is imperative to not only sell the “discount”, but to highlight the product benefits. Price is only half of the equation.