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If you're riding ahead of the herd, take a look back every now and then to make sure it's still there. -- Old West Proverb

It is Wit & Wisdom Wednesday at Elarbee Media. We love this Old West Proverb, and think it is perfectly applicable for business. Competition drives us to innovate and push forward to make sure we are the "front-runner" in our industry. Is that really wise?

Taking the lead means putting yourself out there and taking all the risk. Often watching the testing other peer companies are doing allows you to garner critical knowledge on what is performing and what is not. Watching and tracking does not require a significant investment from your own coffers.

If you are the leader, look back over your shoulder to see who is following your lead, and what edits they are making to refine your process. It is often easier to edit effectively than it is to create.