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MagazinesReach Them While They Are Engaged
Magazines
The consumer magazine category encompasses a large variety of demographically and geographically targeted profiles. Both subscription and rack sale publications have proven to be successful for ecommerce brands. By defining who your target audience is, you can select the perfect profile match. Opportunities exist to reach magazine readers though multiple format including: on-page, bind-ins, and poly-bagged inserts.
Publication Count: 1274
Volume: 357,697,175
Selling Points
Scale
Refinement of audience
Multiple format options
Related Channel: Airline Magazines
In-Flight Magazines offer a unique opportunity to advertisers. You have captured an audience that you know is a traveling segment of the market, and you have their attention in a captive environment.
Designed to be read and re-read by a large number of consumers, the in-flight program is a great tool for exposure. It offers to target business travelers and those with disposable income.
One necessity is to make sure offers are actionable to the traveling consumer with a tear-off, memorable code or a URL they can use to execute in-flight.
Related Channel: Farm Bureaus
Farm Bureau Publications are membership based distributions that are by their nature rural. There are typically two varieties of farm bureau pubs: Those mailed to farmers, and those mailed to members not directly related to advertisers.
These are full color glossy magazines that are direct mailed to a name list of members.
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Related Channel: Newspaper Supplements
Sunday Magazines offer a unique opportunity to access newspaper readers without a single buy execution, and in an edit environment rather than the coupon environment of the Co-op FSI channel. Across the Sunday Magazine Category, there is an ability to demographically select publications as well. While footprints have fixed geography, selecting by title allows you to choose: Major metro versus C&D County, age segmentation, cooking edit and even an Hispanic audience. Limited regional selection is also available within titles.
Related Channel: Newsweeklies
Newsweeklies give advertisers the opportunity to target well-educated individuals on a weekly basis. These magazines include the latest headlines and information from economics, politics, and business, both domestic and abroad. These consumers have a strong appetite for this material and turn to these brand leaders for pertinent information.
Regional targeting is an option within the majority of these publications which can enhance what is an already targeted demographic.
Related Channel: Onserts & Polybags
Magazine Onserts and Polybags allow advertisers to buy a defined audience in a responsive position. By riding along with subscriber copies of consumer magazines, advertisers are effectively purchasing the publisher's name list but avoid paying the cost of solo mail.
The added benefit of being delivered with a welcome and anticipated publication encourages the warmth of reception for the offers within the polybag. This level of endorsement helps yield stronger responses.
