Statement Opportunities
The Billing Statement Program is a unique and scaleable opportunity for advertisers to reach households with defined demographic targets. The First-Class mailing of the statement and the fact they are addressed to individuals drive a <95% opening rate to ensure your message as a third-party advertiser is seen.
Publication Count: 181
Volume: 112,294,341
Selling Points
Implied 100% opening rate
Payment information at hand
First-Class mailing
Geo Selects available for certain segments
Consumer Print Media Opportunities
Circulation: 392,000
Frequency:
Related Channel: Magazine and Continuity Statements
Magazine and Continuity Statements have two key benefits to offer advertisers. They are extremely targeted in their distributions, and they are delivered directly into the home. Distribution is limited in scale by partner, but highly responsive with an implied 100% opening rate. Demographic selects allow targeting to customer files without the cost of solo-mail.
Related Channel: Newspaper Subscription Statements
Newspaper Billing statements offer DMA level selectivity for geography. Newspaper subscriptions statements also offer advertisers access to an audience that is better educated, slightly older, and more affluent than the general market. This refinement of targeting, along with the first class mail delivery, and refined geographic selects makes this an easy channel for testing, and one that offers significant rollout when multiple market vendors are compiled together. Because these programs are smaller in scale independently, they generally command a higher CPM to cover the lack of efficiency in production.