Alumni Magazines
The end of your era at school doesn't signal your end of the attachment. Alumni publications extend the relationship between students and their respective schools through maturity. Allegiance, donor status, pride and support all contribute to the feel-good environment associated with the alumni interaction.
Printed media such as alumni magazines allow advertisers to capitalize on the implied endorsement of the school. Geographically concentrated and defined by heritage, these audiences tend to be affluent, well educated, successful and able to spend.
Publication Count: 21
Volume: 2,711,712
Media Planning Resources
Selling Points
- Implied endorsement
- loyal audience
- defined demographic