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    Receipts
    Transactional Media at the Point of Sale

Receipts

Receipts are transactional media at the point of sale. Defined by the chain that prints the offer, these receipts also offer a demographic filter on the front end of execution. Many chains allow advertisers to suppress or select based on transaction type: Cash versus Credit Card, further defining the audience for the advertiser. 


Publication Count: 8
Volume: 414,544,000

Media Planning Resources

Selling Points

Scale
Demographic definition by chain
Geo-Selectivity
Efficient
Transactional

Spec & Creative Recommendations

Space is very limited
Call to action and response mechanism need to be dominant 
Space is heavily Black and White
"Keep it Simple"

Consumer Print Media Opportunities

Media Scan for Catalina POS Catalina POS
Circulation: 260,000,000
Frequency: 12 per year
Media Scan for Family Dollar Receipt Program Family Dollar Receipt Program
Circulation: 96,000,000
Frequency: 12 per year
Media Scan for ATM Receipt Program ATM Receipt Program
Circulation: 33,000,000
Frequency: 12 per year
Media Scan for Subway Receipt Program Subway Receipt Program
Circulation: 10,000,000
Frequency: 12 per year
Media Scan for Freds Super Dollar Receipt Program Freds Super Dollar Receipt Program
Circulation: 8,000,000
Frequency: 12 per year
Media Scan for Party City Receipt Program Party City Receipt Program
Circulation: 5,200,000
Frequency: 12 per year
Media Scan for Register Tape Network Register Tape Network
Circulation: 2,000,000
Frequency: 4 per year
Media Scan for Destination Maternity Receipt Program Destination Maternity Receipt Program
Circulation: 344,000
Frequency: 12 per year