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WeddingsA Once in a Lifetime Opportunity. (Maybe)
Weddings
Getting married is one of the most significant Life-stage changes. In general, it means not only changing your name, but also changing your residence and building a home together. That translates into buying a LOT of things.
Wedding and bridal targeted media are not just about the products and services for that special day. They are an opportunity to reach a bride before she sets up a new household. With registries, there is an opportunity to put products in someone else's buy list when the bride would not be able tot afford them herself.
Publication Count: 66
Volume: 8,329,054
Media Planning Resources
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Related Channel: Weddings - Regional
Every region has their style that is unmistakable, and brides needs to be spoken to in a language that makes sense to them. That is why Regional Bridal Publications abound. Being a bride in New York City is not the same as being a bride in Charleston, SC, Columbus, OH or in San Francisco, CA.
For national advertisers, these regional bridal publications are a perfect channel to test products with a regional spin, and to capture an audience that has a tremendous appetite for personalization, and specialization. This once in a lifetime event means pulling out all of the stops.
