Advertising to Men
Reaching the "Male" demographic is a pretty broad target. In fact, it is roughly 50% of all of the people you can reach. While it may see like you are still shooting at the broad side of a barn, you have actually already filtered out 50% waste. Refinement is one of the keys to success in advertising, Continue to filter, but know your rollout potential.
Publication Count: 537
Volume: 127,240,096
Average Age: 46
Average HHI: 97,469
Average Female: 17%
Media Planning Resources
Advertising to Men Media Opportunities
Allentown Morning Call Newspaper Statement Program
Circulation: 21,000
Category: Newspaper Subscription Statements
Circulation: 21,000
Category: Newspaper Subscription Statements
Miami Herald Newspaper Statement Program
Circulation: 50,000
Category: Newspaper Subscription Statements
Circulation: 50,000
Category: Newspaper Subscription Statements
New York Times Billing Statement Program
Circulation: 125,000
Category: Newspaper Subscription Statements
Circulation: 125,000
Category: Newspaper Subscription Statements
Outside Magazine Statement Stuffer Program
Circulation: 22,500
Category: Magazine and Continuity Statements
Circulation: 22,500
Category: Magazine and Continuity Statements
Rodale Bicycling Magazine Statement Program
Circulation: 3,933
Category: Magazine and Continuity Statements
Circulation: 3,933
Category: Magazine and Continuity Statements
Rodale Men's Health Magazine Statement Program
Circulation: 12,925
Category: Magazine and Continuity Statements
Circulation: 12,925
Category: Magazine and Continuity Statements
Rodale Runner's World Statement Program
Circulation: 21,100
Category: Magazine and Continuity Statements
Circulation: 21,100
Category: Magazine and Continuity Statements