New Moms

Both in preparing for Baby, and once Baby has arrived, Mom is making buying choices in product categories she may never have purchased before. Capturing her loyalty at the beginning can be the difference in success or failure. Advertising should reassure the new Mom that they are making the right choice in selecting the product offered.

Publication Count: 26
Volume: 16,693,436
Average Age: 33
Average HHI: 61,114
Average Female: 93%