Women
Women make up roughly half of the total population. It is a very broad target in terms of refinement, Isolating marketing options that target women, however, already eliminates about 50% of waste. Further refinement by age, household income and editorial content half advertisers to further eliminate waste in planning, Don't be afraid to define your core customer with great detail and find the match that delivers exactly that customer.
Publication Count: 616
Volume: 427,375,744
Average Age: 45
Average HHI: 78,276
Average Female: 86%
Media Planning Resources
Women Media Opportunities
Annie's Master Crafts and Needlework Statement Program
Circulation: 100,000
Category: Magazine and Continuity Statements
Circulation: 100,000
Category: Magazine and Continuity Statements
Bookspan General Interest Invoice Program
Circulation: 150,000
Category: Magazine and Continuity Statements
Circulation: 150,000
Category: Magazine and Continuity Statements
Dr. Leonard's Carol Wright Billing Statements
Circulation: 264,167
Category: Magazine and Continuity Statements
Circulation: 264,167
Category: Magazine and Continuity Statements
Masseys Shoe Company Catalogs Statement Insert Pro
Circulation: 295,833
Category: Magazine and Continuity Statements
Circulation: 295,833
Category: Magazine and Continuity Statements
Rodale Women's Health Magazine Statement Program
Circulation: 7,985
Category: Magazine and Continuity Statements
Circulation: 7,985
Category: Magazine and Continuity Statements
Seventh Avenue Catalog Statement Insert Program
Circulation: 1,848,750
Category: Magazine and Continuity Statements
Circulation: 1,848,750
Category: Magazine and Continuity Statements