Data Card: AAA Member Connection


AAA represents more than 100 years of service to American families. Its clubs started as member advocates for road and travel services to the new motoring public - a friend/advocate relationship that continues to this day. Today there are 44 AAA clubs and 1,100 local AAA offices in the U.S. and Canada, and AAA currently has more than 55 million members. AAA serves its membership in a variety of ways, including member publications, TourBook Guides, TripTik routings and more.

That loyalty and trust extends to everything associated with AAA and provides an invaluable benefit to advertisers who partner with AAA.  By inclusion, advertisers are considered partners, offering its members valued information and access to special offers and promotions exclusive to AAA. 76 percent of members take some sort of action after reading Member Connection.

Member publications are the club's primary method of communicating with their members and are the only way to reach every AAA household. The AAA Publishing Network consists of 20 titles (16 magazines and 4 tabloids) with a total audience of more than 36 million readers. Together, these AAA publications deliver reach and coverage that rivals the biggest consumer magazines in the United States.


Magazines - Membership
545,000
4 per year
NY * Syracuse
Yes
$76,000
60%

For more information please contact TSW US at (888) 735-2723 or atlanta@thespecialistworks.com.