American Rifleman

NRA Flagship Publication. NRA Publications strives to be a reflection of its members, 5 million Americans dedicated to freedom. NRA brands and content mirror the members daily passions for personal protection, shooting, hunting and for teaching traditional values to future generations. In-depth coverage of firearm design, performance and history, hunting and conservation, shooting instruction and NRA's political leadership is tailored to contemporary reader tastes via award-winning legacy magazines, cutting-edge digital editions, 24/7 websites, social media engagement and dynamic broadcast TV. Members and online followers trust NRA Publications for honest, timely reporting on guns, gear and the shooting sports.

Category: Magazines - Membership
Print Circulation: 1,852,917
Print Frequency: 12 per year
Digital Circulation: 173,650
Purchase Level: National
Name List: Yes
Average Age: 53
Average HHI: $75,000
Percent Male: 85%
Married: 62%
Homeowner: 78%