American Stationery Catalog Blow-In

The American Stationery Blow in allows marketers to reach consumers who purchase personalized stationery and related accessories as well as bridal shower invitations and gifts. These consumers have the discretionary income to purchase products that surpass mass-produced "off the shelf" quality. The company features unique invitations, paper products and gifts that delight their recipients. These consumers "think outside the box" and purchase products ranging from wedding invitations and favors to hand-bordered stationery. The American Stationery catalog features high quality personalized stationery, informal boxes, business stationery, and related products for personal use and gift giving. The items are especially geared towards an upscale, literary audience who enjoy purchasing a wardrobe of stationery products.

Category: Catalog Blow-Ins
Print Circulation: 400,000
Print Frequency: 6 per year
Purchase Level: National
Name List: Yes
Insert Minimum: 50,000
Average Age: 50
Average HHI: $85,000
Percent Female: 85%
Married: 81%
Homeowner: 84%