Aspire- Airline Magazine

Aspire magazine was reinvented in 2017 and aims to inspire exploration and adventure in travelers across the fast-growing network. The upfront section, “Above & Beyond”, provides a global briefing on the most interesting developments in fashion, arts, technology and wellness throughout Hong Kong and all around the world. The original feature stories are carefully curated to appeal directly to Hong Kong Airlines’ savvy, globally-curious passengers. Trends and personalities from around the network are brought to life with glorious, destination-led travel stories, exclusively commissioned photography and in-depth discussions of luxury lifestyle trends.