b Inspired

b Inspired is the relaunched in-flight magazine for Brussels Airlines distributed every month of all flights and in all cabins. With a contemporary and stylish design, b Inspired takes a uniquely Belgian perspective on travel, food, fashion and culture, all covered in a sharp, fun and well-informed tone. Offering engaging reads, beautiful design and striking photography, b inspired seeks to ensure its readers are just that, revealing a different side of the airlines' destination cities with fresh stories and alternative perspectives.