Ballard Designs Catalog Insert Program

Ballard Designs, founded in 1982 by an award-winning home furnisher, is one of the premier mail-order sources for fine home furnishings and accents. A full-color catalog is published monthly, and more than 39 million are circulated each year. Each catalog offers sophisticated, upscale buyers a distinctive collection of furniture, sculptures, prints, decorative accessories and antique reproductions, all of which allow these home owners interior design options to fit their style.

Category: Catalog Blow-Ins
Print Circulation: 3,250,000
Print Frequency: 12 per year
Purchase Level: National
Name List: Yes
Insert Minimum: 100,000
Average Age: 50
Average HHI: $125,000
Percent Female: 87%
Married: 90%